Age UK are the foremost charity representing older people in Great Britain. A combined promotional campaign with Willowbrook Mobility successfully promoted and sold a range of quality adjustable beds – RAW designed and created a range of marketing materials.
Designing and booking a highly impactful press ad campaign to generate leads was key to success. RAW also designed and built a responsive website with supporting literature to provide additional information to potential customers. This entire campaign was created to fit within the Age UK brand guidelines while also ensuring the products were given maximum stand out in an extremely competitive marketplace.