Marketing Times

Reddit advertising series · Part 3 of 3 In Part 1 we covered why Reddit matters, and in Part 2 how its advertising works. It’s a strong channel, but it isn’t a magic one. Here’s what to watch out for before you spend a penny, and how we’d…

Reddit advertising series · Part 2 of 3 In Part 1 we looked at why Reddit matters: a huge UK audience, people who arrive with a purpose, and conversations that shape what AI tells your customers. Now for the practical part. How do Reddit ads work, what do…

Reddit advertising series · Part 1 of 3 Ask most marketers about Reddit and you’ll hear the same thing: it’s a forum for gamers, tech fans and people arguing about films. That picture is years out of date. Reddit is now one of the biggest platforms in the…

Every inbox is full. Every feed is busy. And more and more of what people see online was made by a machine. So it’s no surprise that some of marketing’s oldest tools are growing again in the UK. The figures back it up. In the first three months…

We recently researched and costed a Premier League campaign. The audience was huge, and so was the price and range. It ended up not going ahead, which left us asking the question: which sport’s package is best suited for SME businesses? More than you’d think. You don’t need…

Paid editorial spend is growing fast, and not just in print and digital publishing. OpenAI’s ChatGPT Ads has already crossed a $1 billion annualised revenue run rate in under 200 days, a sign of how quickly editorial-style and conversational formats are absorbing paid promotion. Against that backdrop, two…

The strongest digital strategies no longer live solely behind the glass of a smartphone. As fast-growing brands look to supercharge their multi-channel growth, the physical world has emerged as the ultimate performance multiplier. Out-of-Home is experiencing an unprecedented digital renaissance, turning the UK’s arterial roads, bustling commuter networks,…

Audience insight — Raw Media rawmedia.co.uk 75% of 18–34s read national news brand content every month — that’s more people than TikTok reaches in the same age group. The audience never left journalism. It left the paper. ↑ Roughly how three-quarters of under-25s would receive this article: as…

If you manage paid search or digital strategy, Google made some important changes this week. With updates to terms of service, new revenue reports, and fresh ad tools coming soon, here’s what’s changing and how it could affect your campaigns. 1. Google Ads Updated Its Terms (And AI…